How Submagic.co adds
€18,200 in new MRR each month
with behavioral email marketing
How Submagic.co adds
€18,200 in new MRR each month with behavioral email marketing
How Submagic.co adds €18,200 in new MRR each month with behavioral
email marketing
This strategy enables them to:
This strategy
enables them to:
Boost free-to-paid conversions through targeted pre-purchase flows.
Boost free-to-paid conversions through targeted pre-purchase flows.
Boost free-to-paid conversions through targeted pre-purchase flows.
Boost free-to-paid conversions through targeted pre-purchase flows.
Boost free-to-paid conversions through targeted pre-purchase flows.
Boost free-to-paid conversions through targeted pre-purchase flows.
Increase ARPU with personalized upsell and cross-sell flows tailored to each user’s situation.
Increase ARPU with personalized upsell and cross-sell flows tailored to each user’s situation.
Increase ARPU with personalized upsell and cross-sell flows tailored to each user’s situation.
Step 1 : Customer Journey Mapping
Each email aims to reduce friction experienced by users throughout the customer journey and help them progress to the next step.
This includes every stage, from discovering your solution to becoming a loyal customer:
Discovery
Signup to trial
Onboarding
Aha moment
Conversion
Retention
Upsell & Cross-sell
Churn risk
Cancellation
Winback
Every user action must be mapped to design a holistic strategy that covers all possible scenarios.
Example of a simplified customer journey map for a prospecting SaaS:
Step 1 : Customer Journey Mapping
Each email aims to reduce friction experienced by users throughout the customer journey and help them progress to the next step.
This includes every stage, from discovering your solution to becoming a loyal customer:
Discovery
Signup to trial
Onboarding
Aha moment
Conversion
Retention
Upsell & Cross-sell
Churn risk
Cancellation
Winback
Every user action must be mapped to design a holistic strategy that covers all possible scenarios.
Example of a simplified customer journey map for a prospecting SaaS:
Step 1 : Customer Journey Mapping
Each email aims to reduce friction experienced by users throughout the customer journey and help them progress to the next step.
This includes every stage, from discovering your solution to becoming a loyal customer:
Discovery
Signup to trial
Onboarding
Aha moment
Conversion
Retention
Upsell & Cross-sell
Churn risk
Cancellation
Winback
Every user action must be mapped to design a holistic strategy that covers all possible scenarios.
Example of a simplified customer journey map for a prospecting SaaS:
Step 2 : Flow Implementation
Flows are automated emails triggered by a specific user action.
They generate over 50% of the results from your email marketing strategy.
Each flow has one goal: to drive the user to take a defined action that allows him to progress through the customer journey.
Example: use the tool, leave a review, subscribe to a plan…
How flow cycles work:
Each flow must:
- Include triggers and conditional scenarios based on user behavior rather than timing
- Contain emails with copywriting adapted to each behavior.
Step 2 : Flow Implementation
Flows are automated emails triggered by a specific user action.
They generate over 50% of the results from your email marketing strategy.
Each flow has one goal: to drive the user to take a defined action that allows him to progress through the customer journey.
Example: use the tool, leave a review, subscribe to a plan…
How flow cycles work:
Each flow must:
- Include triggers and conditional scenarios based on user behavior rather than timing
- Contain emails with copywriting adapted to each behavior.
Step 2 : Flow Implementation
Flows are automated emails triggered by a specific user action.
They generate over 50% of the results from your email marketing strategy.
Each flow has one goal: to drive the user to take a defined action that allows him to progress through the customer journey.
Example: use the tool, leave a review, subscribe to a plan…
How flow cycles work:
Each flow must:
- Include triggers and conditional scenarios based on user behavior rather than timing
- Contain emails with copywriting adapted to each behavior.
+18 Flows covering the entire Customer Journey:
Conversion
Lead Magnet Flow – Capture site visitors’ emails and convert them to free trials
Welcome Flow – Convert free trial users into paid plans
Abandoned Payment Flow – Convert users who reached the payment page but didn’t complete purchase
Re-engagement Flow – Re-convert churned users Post-Trial
Conversion Flow – Convert users whose free trial expired into paid plans
Lead Magnet Flow – Capture site visitors’ emails and convert them to free trials
Welcome Flow – Convert free trial users into paid plans
Abandoned Payment Flow – Convert users who reached the payment page but didn’t complete purchase
Re-engagement Flow – Re-convert churned users Post-Trial
Conversion Flow – Convert users whose free trial expired into paid plans
Lead Magnet Flow – Capture site visitors’ emails and convert them to free trials
Welcome Flow – Convert free trial users into paid plans
Abandoned Payment Flow – Convert users who reached the payment page but didn’t complete purchase
Re-engagement Flow – Re-convert churned users Post-Trial
Conversion Flow – Convert users whose free trial expired into paid plans
Retention
Onboarding Flow – Onboard new users who recently subscribed to a paid plan
Inactivity Flow (churn prevention) – Reactivate users inactive for (X) days
Low Usage Flow (churn prevention) – Reactivate users with no activity for (X) days
Cancellation Page Visit Flow (churn prevention) – Reactivate users who viewed the cancellation page more than (Y) times in the last (X) days
Cancellation Flow – Contact users who cancelled to limit churn and collect qualitative/quantitative feedback
Failed Payment Flow – Reduce involuntary churn caused by payment failures
Gamification Flow – Gamify product usage and achievement of results Review
Collection Flow – Encourage satisfied users to leave reviews on platforms like G2, Capterra, Trustpilot, etc.
Onboarding Flow – Onboard new users who recently subscribed to a paid plan
Inactivity Flow (churn prevention) – Reactivate users inactive for (X) days
Low Usage Flow (churn prevention) – Reactivate users with no activity for (X) days
Cancellation Page Visit Flow (churn prevention) – Reactivate users who viewed the cancellation page more than (Y) times in the last (X) days
Cancellation Flow – Contact users who cancelled to limit churn and collect qualitative/quantitative feedback
Failed Payment Flow – Reduce involuntary churn caused by payment failures
Gamification Flow – Gamify product usage and achievement of results Review
Collection Flow – Encourage satisfied users to leave reviews on platforms like G2, Capterra, Trustpilot, etc.
Onboarding Flow – Onboard new users who recently subscribed to a paid plan
Inactivity Flow (churn prevention) – Reactivate users inactive for (X) days
Low Usage Flow (churn prevention) – Reactivate users with no activity for (X) days
Cancellation Page Visit Flow (churn prevention) – Reactivate users who viewed the cancellation page more than (Y) times in the last (X) days
Cancellation Flow – Contact users who cancelled to limit churn and collect qualitative/quantitative feedback
Failed Payment Flow – Reduce involuntary churn caused by payment failures
Gamification Flow – Gamify product usage and achievement of results Review
Collection Flow – Encourage satisfied users to leave reviews on platforms like G2, Capterra, Trustpilot, etc.
Evolution
Annual Plan Upsell Flow – Encourage monthly subscribers to switch to annual plans
Tier Upgrade Flow – Upsell users who have reached feature or credit limits
Feature Limitation Flow – Promote higher-tier features by upgrading plans
Multi-Product Cross-Sell Flow – Offer complementary products if available
Referral Flow – Encourage more users to join referral or affiliate programs
Annual Plan Upsell Flow – Encourage monthly subscribers to switch to annual plans
Tier Upgrade Flow – Upsell users who have reached feature or credit limits
Feature Limitation Flow – Promote higher-tier features by upgrading plans
Multi-Product Cross-Sell Flow – Offer complementary products if available
Referral Flow – Encourage more users to join referral or affiliate programs
Annual Plan Upsell Flow – Encourage monthly subscribers to switch to annual plans
Tier Upgrade Flow – Upsell users who have reached feature or credit limits
Feature Limitation Flow – Promote higher-tier features by upgrading plans
Multi-Product Cross-Sell Flow – Offer complementary products if available
Referral Flow – Encourage more users to join referral or affiliate programs
⚠️ This list is not exhaustive but provides a solid foundation to build an effective strategy tailored to your SaaS specifics.
⚠️ This list is not exhaustive but provides a solid foundation to build an effective strategy tailored to your SaaS specifics.
⚠️ This list is not exhaustive but provides a solid foundation to build an effective strategy tailored to your SaaS specifics.
Step 3 : Campaign Implementation
Campaigns are one-off emails sent to targeted contact segments
Key segments
Prospects & Leads
Paying Users
Former Users
Sending frequency
Each segment receives 1 to 2 emails per week.
1 - Prospects & Leads
Goal: convert to paying users
CTA: 80% focus on conversion
New features
Product explanations
Success stories
2 - Paying Users
Goal: increase product usage and reduce churn
CTA: 80% focus on product usage
Valuable content
Success stories
New features
3 - Former Users
Goal: convert back to paying users
CTA: 80% focus on reconversion
New features
Success stories
Feature highlights
⚠️ Although some emails may look similar, the copywriting and goals differ greatly depending on the segment.
Step 3 : Campaign Implementation
Campaigns are one-off emails sent to targeted contact segments
Key segments
Prospects & Leads
Paying Users
Former Users
Sending frequency
Each segment receives 1 to 2 emails per week.
1 - Prospects & Leads
Goal: convert to paying users
CTA: 80% focus on conversion
New features
Product explanations
Success stories
2 - Paying Users
Goal: increase product usage and reduce churn
CTA: 80% focus on product usage
Valuable content
Success stories
New features
3 - Former Users
Goal: convert back to paying users
CTA: 80% focus on reconversion
New features
Success stories
Feature highlights
⚠️ Although some emails may look similar, the copywriting and goals differ greatly depending on the segment.
Step 3 : Campaign Implementation
Campaigns are one-off emails sent to targeted contact segments
Key segments
Prospects & Leads
Paying Users
Former Users
Sending frequency
Each segment receives 1 to 2 emails per week.
1 - Prospects & Leads
Goal: convert to paying users
CTA: 80% focus on conversion
New features
Product explanations
Success stories
2 - Paying Users
Goal: increase product usage and reduce churn
CTA: 80% focus on product usage
Valuable content
Success stories
New features
3 - Former Users
Goal: convert back to paying users
CTA: 80% focus on reconversion
New features
Success stories
Feature highlights
⚠️ Although some emails may look similar, the copywriting and goals differ greatly depending on the segment.
Want to go further?
Schedule an intro call below, where we will cover:
What you’re missing and what needs to be incorporated or adjusted in your email marketing to reach those goals
What you’re missing and what needs to be incorporated or adjusted in your email marketing
to reach those goals
Your KPIs and MRR goals for the next 6-12 months