For SaaS companies with a Freemium or Free Trial Model

For SaaS companies with a Freemium or Free Trial Model

Convert more users.
Reduce churn. Grow MRR.

Convert more users.
Reduce churn.
Grow MRR.

We build behavioral email marketing systems that boost free-to-paid conversions, improve retention, and increase ARPU — across the entire user journey.

We build behavioral email marketing systems that boost free-to-paid conversions,
improve retention, and increase ARPU — across the entire user journey

Book a meeting

Book a meeting

Book a meeting

Book a meeting

Our case studies

Our case studies

Our case studies

Our case studies

€18,200 in additional MRR using behavioral email marketing

"Henri had a real impact on Submagic.
If you're a SaaS company looking for an email marketing
expert, I highly recommend working with him!"

Antoine Elcroix

Growth Manager at Submagic

€18,200 in additional MRR using behavioral email marketing

"Henri had a real impact on Submagic.
If you're a SaaS company looking for
an email marketing expert, I highly recommend working with him!"

Antoine Elcroix

Growth Manager at Submagic

€18,200 in additional MRR using behavioral email marketing

"Henri had a real impact on Submagic.
If you're a SaaS company looking for an email marketing
expert, I highly recommend working with him!"

Antoine Elcroix

Growth Manager at Submagic

A tool used by 3M+ users and companies such as:

Our case studies

Our case studies

Our case studies

How Submagic.co adds €18,200
in new MRR each month with behavioral email marketing

How Submagic.co adds €18,200 in new MRR each month with behavioral email marketing

How Submagic.co adds
€18,200 in new MRR each month
with behavioral email marketing

Read the case study

Read the case study

Read the case study

Read the case study

Read the case study

Read the case study

Our philosophy

Our philosophy

Our philosophy

The Mudea method

We developed a global approach aimed at impacting
every stage of the customer journey.

We developed a global approach aimed at
impacting every stage of the customer journey.

Conversion

Convert your users from a free trial to a paid plan with targeted pre-purchase flows.

Retention

Reduce churn by identifying early warning signs with preventive flows designed to effectively re-engage users.

Evolution

Increase your ARPU through upsell and cross-sell flows tailored to each user's situation.

Are we the right fit?

We are very selective about the partners we work with. If you don’t
meet the following criteria, we are not the right partner for you.

We are very selective about the partners we work with. If you don’t meet the following criteria, we are not the right partner for you.

We are very selective about the partners we work with. If you don’t
meet the following criteria, we are not the right partner for you.

You are a SaaS company with a freemium or free trial model and have already reached PMF

You are a SaaS company with a freemium or free trial model and have already reached PMF

You are a SaaS company with a freemium or free trial model and have already reached PMF

You aim to increase your conversions, retention, and ARPU without spending more on acquisition

You aim to increase your conversions, retention, and ARPU without spending more on acquisition

You aim to increase your conversions, retention, and ARPU without spending more on acquisition

Email marketing currently accounts for less than 15% of your MRR, and you are aware of the untapped potential of this channel

Email marketing currently accounts for less than 15% of your MRR, and you are aware of the untapped potential of this channel

Email marketing currently accounts for less than 15% of your MRR, and you are aware of the untapped potential of this channel

You are ready to seriously invest in this growth lever by building a dedicated team

You are ready to seriously invest in this growth lever by building a dedicated team

You are ready to seriously invest in this growth lever by building a dedicated team

You have a long-term vision, a budget to allocate, and realistic expectations to develop this channel sustainably

You have a long-term vision, a budget to allocate, and realistic expectations to develop this channel sustainably

You have a long-term vision, a budget to allocate, and realistic expectations to develop this channel sustainably

Book a meeting

Book a meeting

Book a meeting

Book a meeting

Book a meeting

Book a meeting

How does it work?

How does it work?

How does it work?

Our process

Step 1

Étape 1

Analysis

We perform a full audit of your current email marketing strategy, including flows, campaigns, segments, deliverability, and transactional emails.

Analysis in progress...

Flows

Campaigns

Deliverability

Segments

Transactional

Analysis in progress...

Flows

Campaigns

Deliverability

Segments

Transactional

Étape 1

Analysis

We perform a full audit of your current email marketing strategy, including flows, campaigns, segments, deliverability, and transactional emails.

Analysis in progress...

Flows

Campaigns

Deliverability

Segments

Transactional

Step 2

Étape 2

Mapping

Together, we map your users’ customer journey, detailing every action from discovering your solution to becoming loyal customers.

This map allows us to design 18+ tailored email flows that guide users through each stage.

Step 4

Onboarding

Step 5

Aha moment

Step 4

Onboarding

Step 5

Aha moment

Étape 2

Mapping

Together, we map your users’ customer journey, detailing every action from discovering your solution to becoming loyal customers.

This map allows us to design 18+ tailored email flows that guide users through each stage.

Step 4

Onboarding

Step 5

Aha moment

Step 3

Étape 3

Implementation

We write, design, and implement 150+ custom emails across all flows, each tracked with advanced conversion analytics.

We also create a campaign calendar to plan all upcoming communications.

  • Welcome Flow

    Abandoned Payment Flow

    Re-engagement Flow

    Post-Trial Conversion Flow

    Onboarding Flow

    Inactivity Flow

    Low Usage Flow

    Cancellation Page Visit Flow

    Cancellation Flow

    Payment Failure Flow

    Gamification Flow

    Review Collection Flow
  • Welcome Flow

    Abandoned Payment Flow

    Re-engagement Flow

    Post-Trial Conversion Flow

    Onboarding Flow

    Inactivity Flow

    Low Usage Flow

    Cancellation Page Visit Flow

    Cancellation Flow

    Payment Failure Flow

    Gamification Flow

    Review Collection Flow
  • Welcome Flow

    Abandoned Payment Flow

    Re-engagement Flow

    Post-Trial Conversion Flow

    Onboarding Flow

    Inactivity Flow

    Low Usage Flow

    Cancellation Page Visit Flow

    Cancellation Flow

    Payment Failure Flow

    Gamification Flow

    Review Collection Flow
  • Welcome Flow

    Abandoned Payment Flow

    Re-engagement Flow

    Post-Trial Conversion Flow

    Onboarding Flow

    Inactivity Flow

    Low Usage Flow

    Cancellation Page Visit Flow

    Cancellation Flow

    Payment Failure Flow

    Gamification Flow

    Review Collection Flow

Étape 3

Implementation

We write, design, and implement 150+ custom emails across all flows, each tracked with advanced conversion analytics.

We also create a campaign calendar to plan all upcoming communications.

  • Welcome Flow

    Abandoned Payment Flow

    Re-engagement Flow

    Post-Trial Conversion Flow

    Onboarding Flow

    Inactivity Flow

    Low Usage Flow

    Cancellation Page Visit Flow

    Cancellation Flow

    Payment Failure Flow

    Gamification Flow

    Review Collection Flow
  • Welcome Flow

    Abandoned Payment Flow

    Re-engagement Flow

    Post-Trial Conversion Flow

    Onboarding Flow

    Inactivity Flow

    Low Usage Flow

    Cancellation Page Visit Flow

    Cancellation Flow

    Payment Failure Flow

    Gamification Flow

    Review Collection Flow

Step 4

Étape 4

Iteration

We continuously test high-impact variables daily to optimize your emails’ performance and provide you with detailed reports.

Campaign - 05.03.25

In progress

Gamification Flow

Click rate en cours d'amélioration

Onboarding Flow

Conversion rate at 7.9%

Campaign - 05.03.25

In progress

Gamification Flow

Click rate en cours d'amélioration

Onboarding Flow

Conversion rate at 7.9%

Étape 4

Iteration

We continuously test high-impact variables daily to optimize your emails’ performance and provide you with detailed reports.

Campaign - 05.03.25

In progress

Gamification Flow

Click rate en cours d'amélioration

Onboarding Flow

Conversion rate at 7.9%

FAQ

FAQ

FAQ

Have a question?

What are the requirements to work with you?

Do you handle our entire email marketing strategy?

What are your rates?

How long does it take to get started?

What are the requirements to work with you?

Do you handle our entire email marketing strategy?

What are your rates?

How long does it take to get started?

What are the requirements to work with you?

Do you handle our entire email marketing strategy?

What are your rates?

How long does it take to get started?